Voir Haircare is distributed in Canada, United States, and the United Arab Emirates (UAE), so its partnership with Cossouq would mark its first enlargement into Asia-Pacific (APAC).

The agency sees a requirement for worldwide manufacturers within the booming magnificence market in India​, and is aiming to safe a slice of the pie.

“A Stroll within the Solar” vary © Voir Haircare

In an interview with CosmeticsDes​ign-Asia​, vice chairman of worldwide gross sales, Amandeep Randhawa, stated that there was a requirement for scalp care, pure and natural, in addition to multifunctional merchandise in India.

She added that each its vegan and detox scalp care vary would notably enchantment to Indian shoppers.

“Indian prospects are into ayurvedic, medicinal, plant-based merchandise. Rising up in an Indian family, I do know in addition they love massaging the scalp and are into hair oils.​

“I believe scalp care will likely be large in Indian market as a result of​ they’re on the lookout for merchandise that may assist to advertise hair progress and scale back hair fall.​

“Multipurpose merchandise like our shampoos and conditioners would do effectively as effectively. However total, I believe scalp merchandise would do higher than the remainder as Indian shoppers really feel that it’s as necessary to take care of your pores and skin.”​

CosmeticsDesign-Asia​ had beforehand reported about scalp care turning into an more and more necessary concern amongst shoppers​.

Worldwide model for numerous hair sorts​

On plans to localise its product growth, Randhwa stated that it could centre its manufacturing in Canada to maintain high quality management in verify, nevertheless it has a R&D group that does analysis on the wants of each area “to make a product good for all markets.”​

“I believe that is form of the benefit for us being a Canadian model as a result of now we have very multicultural group with individuals coming from all backgrounds. So, it makes it simpler to make merchandise whether or not they’re for Europeans, Asians, North Individuals.”​

The agency recognised the range in hair care preferences in several Indian areas, and stated that its merchandise have been designed for all hair sorts, together with for curly, frizzy, and coiled hair.

“I believe, for us shifting ahead, it is necessary that we have to contemplate all of the elements after we make future merchandise, whether or not it’s the Indian, Chinese language, South Korean or different markets within the Asia area that we wish to broaden in.”​

Partnership with Cossouq​

Voir Haircare specialises in salon-grade hair care merchandise spanning shampoo, conditioner, hair oil, scalp care and styling merchandise.

Take into account its luxurious branding, Randhawa defined the necessity to companion with an unique distributor to supervise the enlargement in India and be certain that the merchandise are delivered to prospects out there in a “constant {and professional} method.”​

The agency is focusing on each on-line and offline channels for distribution throughout India.

“We’d like to be in brick-and-mortar shops. I believe it’s the easiest way for retail as a result of prospects can contact and really feel your product and it elevates your model. Whereas on-line is nice as a result of it’s very handy, brick-and-mortar has all the time been my desire.”​

The agency stated it needed to companion with distributors in different components of APAC, similar to South Korea, China, and Singapore for distribution.